Building Expert Tools For
WordPress Websites
What we’re talking about
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Content Decay in WordPress: How to Find Pages That Need Updating
Content decay is what happens when a page that used to be useful, current or visible in search gradually becomes weaker over time. For WordPress websites, this is very common. Articles become outdated, product pages change, screenshots no longer match…
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How to Find Thin Content in WordPress and Decide What to Improve
Thin content is one of the most common problems on growing WordPress websites, but it is also one of the easiest problems to misunderstand. It is tempting to think thin content simply means a page has a low word count.…
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How to Use Google Search Console Data to Improve WordPress Content
Google Search Console is one of the most useful SEO tools available to WordPress site owners, but the data is not always easy to turn into action. You can see clicks, impressions, click-through rate and average position, but that does…
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How to Add Schema Markup to WordPress Without a Bloated SEO Plugin
Adding schema markup to WordPress can feel more complicated than it needs to be. Many site owners know that structured data can help search engines understand their content, products, services, articles, FAQs and business details more clearly, but they do…
